Sweb Development

Social Media Marketing

Building awareness for a product/service and developing lasting relationships with consumers is at the heart of any smart and successful strategic marketing plan. These goals are no different when marketing via Social Media.

At it’s core, an effective social media marketing strategy incorporates the following:

1. Thorough analysis of consumer habits, trends and usage
2. Research of competitive landscape
3. Definition of brand’s communication objectives and voice
4. Development and Execution of Campaign Strategy
5. Performance reviews (measurements, analytics)
6. Account Maintenance

But, whereas the channels of communication in traditional marketing are one-directional, marketing, via Social Media, becomes a veritable “two-way street”.

Marketers are expected to:

1. Listen to their audience
2. Engage and Get Involved
3. Communicate in an Honest Voice
4. Relinquish control
5. Think Long Term

Sweb Development understands the intricacies of developing and executing successful social media strategies. Our experienced staff is equipped with both the experience and the tools to develop an effective strategy for you.

Our Process:

As the saying goes, “A goal without a plan is just a wish”.

At Sweb, we believe, “A great idea without a plan is just…poor management”.

We approach every project, no matter the size, with a solid three phased plan that anticipates needs from start to finish and everything in between.

Phase 1 – Planning: Define communication objectives and target audience, Establish brand profile/voice, Conduct competitive analysis, Recommend targeted social channels, Generate content deployment strategy

Phase 2- Development: Assign dedicated account manager, Development and production of tailored content

Phase 3: Tracking: Share weekly performance reports that outline audience engagement and brand influence in addition to Monthly comprehensive analysis that details: trends, mentions, industry comparisons, insights and agency recommendation for improvements